Our company

Who we are

Purho Fragrance was founded in 2018, setting itself apart through the dedication and passion that defi ne the refi ned world of personal and home fragrances. Its olfactory creations reflect sophistication and excellence, serving as a true expression of Made in Italy prestige.

Our idea

Alessandra Brenna, with over twenty years of experience in the fragrance industry, founded Purho Milano: an exclusive collection dedicated to personal and home fragrances. A passion for olfactory research, a strong focus on quality, and the desire to create elegant and distinctive products gave life to a project designed for a discerning clientele with an eye for detail and style.

Together with her team, Alessandra oversees every stage of the production process, from the creation of the fragrances to the development of the finished product.

What and how we do it

Our team consists of professionals with a high level of training in various fields of operation.

Study and research of certified and quality raw materials, research and development of fragrances, study, research and development of packaging in every detail, careful research of the first-rate materials.

Design Objects Transform Matter into Beauty

The entire Purho Collection line is designed to make furniture items, which stand excellently in any environment, the result of the refined taste and style of the best Italian Designers.

Home Office & Showroom

The Purho Milano line lends a touch of refined elegance to meeting rooms and an extraordinary scenic impact to showrooms. Rediscover the precision and quality of Italian know-how with our collection.

Events & Fairs

Purho Milan has received great interest during industry trade shows. A meeting point between us and our clientele, which allows us to tell through fragrances all the news and Purho Milano collections.